Joel is the founder of Newmediasoup, LLC, a multimedia and event coverage company. Joel was an early adopter of the use of DSLR cameras for shooting high definition underwater video and currently shoots 4K Ultra High Definition video as part of his business. A commercial drone pilot, Joel is adept at drone usage to capture interesting and fresh aerial perspectives. He is also an active product tester for Backscatter assisting with underwater video camera testing and video editing for new products. His images have been published in various magazines. Along with his wife Jennifer, they have authored many published articles on imaging and are regular presenters at scuba diving trade shows.